Story-telling part of your Creative Strategy



Story-telling builds on our previous posts, importance of having a message and using a framework such as Japanese aesthetics where we talk about how to kickstart your creative juices. Here we talk about the art of story-telling as a way of focussing your message.

Typically story-telling requires the following images:

  1. Signature Image: the main image telling the overall story,
  2. Portrait Image: the main character in the story,
  3. Wide Image: setting the scene and giving a sense of place of where the story is told,
  4. Detail Image: closeup fine detail, and
  5. Action Image: showing the main character doing what they do.

Images for story-telling

By story-telling through a series of images you concentrate upon each image and what it is trying to say and how it contributes to the overall story. This encourages you to utilise techniques such as composition, colour and tone to ensure the subject is the focus of attention and set the mood for the story and so on.  By using a series of images to tell a story you a setting yourself a framework to work within, which as we discussed in a previous post is a useful technique to force yourself to be creative.

Having to think about what each image is trying to show and how it will contribute to the overall story and how the images blend together in terms of tone or colour etc. will help you to be creative. Using story-telling to get your creative juices flowing is another useful technique in your arsenal of tools.


Call to Action

Next time you are out and about with you camera, take a more documentary approach and have a go at story-telling:

  1. think about the story you wish to tell,
  2. plan the content for each of the image elements (portrait, action, etc.),
  3. check that your story have a begin, middle and an end,
  4. check that you can tell who, when, what, and where within each of the images, and
  5. check that your images come together to tell a story.

Of course it doesn’t have to stop there, you can try and squeeze the whole story into a single image and set yourself a real challenge.